With the recent discourse surrounding legalizing online betting in the United States as a whole, there’s never been a more interesting time to be a gambling fan. There are countless new ways to gamble arriving each year, and plenty of innovative thought leaders to keep up too.
After all, the rate of innovation in this industry is one of the main things that makes it so interesting. While there are a number of traditional gambling institutions who value old-school games over modern ones, there are some fascinatingly unique companies who are embracing modern, digital forms of gambling alongside old school ones.
One company that really stands out as making an impact in recent years is MGM. When compared against other casinos, they truly must be commended for their forward thinking approach to working in the gaming world. They have both traditional and digital aspects to their business, and have been showing no signs of slowing down with their development.
Today, we’re going to be taking a look at MGM in more depth. We’re going to be looking at their online gambling and sports betting strategy as a whole, and discussing how it has made such an impact in the gaming world.
Who is MGM?
If you’re a gambling fan, it’s likely that you’ve heard of this company already. MGM Resorts International, colloquially known as MGM, are a global entertainment company. They’re incredibly well-known in the gaming and gambling world, but have also been making waves in the world of hospitality. They’re a multi-faceted empire, and are showing no signs of slowing.
What do you need to know about their sports betting and online gambling strategy?
As we’ve mentioned, MGM has truly been making an impact in the world of gambling. But what exactly is it that’s been making them stand out from their competition? Below, we’ve collected the top 5 elements of MGM’s work that have made them so notable.
Roar Digital is a partnership between GVC Holdings and MGM
One of the most important things to note about MGM’s work is that they are partnered with GVC Holdings, to make Roar Digital. GVC Holdings are one of the largest gambling and sports betting companies in the world, which makes this a match made in heaven.
Roar Digital’s tagline is ‘The Pride Of Gaming’, which sums up this partnership nicely. This partnership offers free-to-play online gambling, with the aim of completely disrupting the gaming industry as a whole. Roar Digital combines MGM’s mass of knowledge with GVC’s intensive technology, and it’s easy to see why it’s been so successful so far.
Verizon is partnering with Roar Digital to create an iconic sports betting app
One of the most important things to know about Roar Digital is that this partnership is working with Version, in order to create an innovative sports betting app. The app is called Yahoo Sportsbook, powered by BetMGM.
Sports betting apps are hugely popular right now, so it makes sense that MGM is using their Roar Digital partnership to make an impact.
MGM Grand Detroit has invested in a sports lounge
Most of the discourse surrounding online betting right now is in regards to sports betting, and MGM is capitalizing on this perfectly. To really nail this area of the market and hone their sports betting strategy, MGM Grand Detroit invested $6 million dollars into a sports lounge, in the style of an up-scale Las Vegas lounge.
This shows how MGM is in touch with what their audience is looking for, and how they are eager to stay on top of the latest trends in the gaming world. It’ll be interesting to see how well this sports lounge does in 2020. They would do well to launch a sports lounge or new venue somewhere in New Jersey, as this is one of the main gambling states in America right now.
The BetMGM app has been launched in West Virginia
Mobile apps and portable gaming options for gamblers are hugely important right now, and MGM has made the most of this by launching their BetMGM app in as many places as possible. As this GuruFocus article notes, the BetMGM app has now been launched in West Virginia.
As more states legalizing online gambling, we’re sure to see the app being launched in other places as well.
MGM have become the official gaming partners of the Las Vegas Raiders
A final way that MGM has harnessed current trends to boost their gambling and betting strategy is that they have become the official gaming partners of the Las Vegas Raiders. Sports teams are heavily publicized all across America and are beloved by many people, so it’s a fantastic move by the team at MGM.
To sum up, it’s safe to say that MGM are truly leading the charge into a world of more thoughtful, innovative gambling. Their work so far has been thrilling to watch, and it’s created plenty of opportunities too- both opportunities to gamble in exciting ways, and opportunities for employment as well.
Their push towards sports betting with their partnerships shows how considerate they are of what their audience is looking for. Sports betting is huge right now, with people all over enjoying off-track betting, eSports gambling or even match betting. This form of gambling also attracts a number of people to gambling that may have never gambled before, which is great.
Additionally, MGM’s acceptance of online gambling and newer digital technologies has helped to put them ahead of the pack when it comes to their competition. Generally speaking, it is vital for modern companies to be able to adapt alongside new technologies and to maintain a good presence online, as well. MGM has done this flawlessly.
They’re certainly a company to watch as we head into 2020. With more and more states legalizing online betting, and more ways to gamble being created, it’s a fantastic time to be a gambler. Where on earth is this industry going to be by the end of the year?
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