Buying a New Car
To figure out the exact dealer cost of the vehicle, you take the total invoice price (that's base plus all options and destination charge), and subtract factory holdback, factory to dealer incentives, and floorplan fees. Aside from factory holdback, these numbers are usually hard to attain since they are rarely made publicly available. Holdback, on the other hand, seems to be set at a standard price for each manufacturer. Once again, do not confuse the invoice price with the dealer's actual cost. This is the number you should be using.The first thing you should do is request an online price quote from the local dealers for your car. You can either do this through Edmunds.com, or the manufacturer's website (if possible). As a first-time buyer, it's probably easier to correspond with the salespersons through e-mail, so make sure to indicate that e-mail is your preferred form of communication. Sometimes the dealer will still ignore that and give you a call. Just talk to them but tell them to send you all numbers in e-mail so you can document it.
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