Despite having some ridiculously clever gameplay ideas on their service (Lost Winds, anyone?), sales of downloadable Wii games have faltered for a number of reasons. One is Nintendo’s lackluster online strategy, but that has honestly never been their focus.
Another cause of fail is the fact that WiiWare, unlike the Xbox Marketplace and the PlayStation Store, doesn’t offer free demos of its games, giving consumers a chance to try before they buy. That is changing today! Kind of.