It is chilling to think that ours may be the last generation to consider the term “social” as primarily being outgoing. With the deluge of so called social apps flooding the market, I can only expect, in somewhat hyperbole, that the definition of “social” will soon change. Maybe, it will become something like “the act of sharing your location, pictures, videos, thoughts and activities (in 140 characters or less) leveraging one of these apps”.
Nowhere is this phenomenon more apparent than in the emergence of a new generation of social games. This new generation is legion, climbing out of (the) Facebook onto PCs and mobile devices independent of any one client. At its worst, this generation bears cookie cutter copies of the villes, Mafia Wars and even StarCraft. There is a glimmer of hope, however, as some developers are pushing the social platform forward through innovation and creativity.