
In 2004, Nintendo released the DS handheld, purportedly the “third pillar” of Nintendo’s hardware family. At the time, the verdict was still out on the touch-enabled device; consumers and the media were anticipating the next entry in the venerable Game Boy line. No one could have guessed what would come next.
At E3 2005, the Game Boy micro (lowercase ‘M’ for extra branding wholesomeness) was unveiled. Tailored for the techno-savvy, yuppie gamer, the micro was the fashion-conscious midget of the Game Boy world. You could customize the look of the micro with interchangeable faceplates and squeeze it in any pocket with enough room left for your wallet, a pack of gum, and some loose change. Read more… »










