Another E3 has come and gone; and despite favorites being uncovered from the heaps of announcements and demos, the overall verdict was that there was no clear winner. Rather, the whole event was quite underwhelming — a lot of focus on already known IP with very little surprises.
If anything, 2012′s E3 was a textbook study of company philosophy. On a high level, Microsoft played a familiar hand showcasing its tendency to favor 3rd party partnerships ala Nike. Sony touted its tried and true dedication the developer network, letting Quantic Dream take the stage with Beyond: Two Souls and front runner Naughty Dog with The Last of Us. That left Nintendo.
Many knew Nintendo had a lot to prove, as it was the only one with new hardware to promote. Its strategy was a savvy one with three presentations strategically placed: one just before, one at the beginning and one toward the end of the expo. Of course, the goal was to put Nintendo and the Wii U at the top of everybody’s minds. This strategy didn’t quite work, however, but not because its lineup or hardware was lackluster as many may think.