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Another E3 has come and gone; and despite favorites being uncovered from the heaps of announcements and demos, the overall verdict was that there was no clear winner. Rather, the whole event was quite underwhelming — a lot of focus on already known IP with very little surprises.

If anything, 2012′s E3 was a textbook study of company philosophy. On a high level, Microsoft played a familiar hand showcasing its tendency to favor 3rd party partnerships ala Nike. Sony touted its tried and true dedication the developer network, letting Quantic Dream take the stage with Beyond: Two Souls and front runner Naughty Dog with The Last of Us. That left Nintendo.

Many knew Nintendo had a lot to prove, as it was the only one with new hardware to promote. Its strategy was a savvy one with three presentations strategically placed: one just before, one at the beginning and one toward the end of the expo. Of course, the goal was to put Nintendo and the Wii U at the top of everybody’s minds. This strategy didn’t quite work, however, but not because its lineup or hardware was lackluster as many may think.

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nintendo e3 2012

We’ve already presented you with some highlights from Microsoft’s and Sony’s press conferences, so now it’s Nintendo’s turn. As expected, Nintendo showed off it’s upcoming next-gen console, the Wii U. However, some of the aspects they decided to showcase left me with mixed feelings.

Here are some of the biggest highlights from Nintendo’s E3 2012 press conference.

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sony e3 2012

Yesterday evening Sony presented their E3 2012 press conference, and in stark contrast to Microsoft started by revealing a brand new IP. For the most part Sony focused much more on games than supplementary services or features.

Here are some of the biggest highlights from Sony’s show.

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e3-2012-microsoft-press-conference-live-blog

Microsoft wrapped up their E3 2012 press conference earlier this morning, and while there weren’t any mind-blowing new announcements, it wasn’t the worst conference E3 has ever seen.

Here are a few of the biggest highlights from Microsoft’s show.

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