Gamer Limit Banner

Today Electronic Arts made a surprising announcement; the game publisher has teamed up with four athletes from the NFL to help promote the upcoming shooter Battlefield 3.

The promotion, dubbed “GTTV Presents Battlefield 3: Operation Gridiron,” is a series of webisodes (posted every Tuesday on the Battlefield Facebook page) featuring Drew Brees, Clay Matthews, Larry Fitzgerald, and Jared Allen training for and then running a simulated military operation. Each webisode will showcase the football players working with Special Operations trainers gearing up for a live simulated scenario to air on October 24 on Spike TV at noon EST.

Drew Brees stated “Taking to the battlefield in these real life war settings was really exciting and eye-opening. Every day men and women face challenges similar to what we tackled in this show but with potential dire consequences. Filming this show once again reinforced my respect for the soldiers who fight every day for our freedom.”

I don’t know about you guys, but this all just seems a bit ridiculous to me. I mean, on one level it makes sense. EA has a close relationship with the NFL so it wouldn’t be too hard to get something like this show together. On the other hand, I find myself asking “why?” Why spend the resources doing putting something like this together? Battlefield 3 is going to be one of the biggest games of the year with out without Operation Gridiron. I really don’t see this pulling in new gamers. But then again maybe I’m out of touch. I’m not really a big football fan so this promotion obviously isn’t for me.

What do you guys think? Are you more interested in Battlefield 3 because of this promotion? Will you be tuning in? Let us know what you think with a comment below.

Source: Shacknews

  1. avatar Bolo

    Makes perfect sense. EA leveraging their relationship with the NFL is only step 1. Steps 2 is the marketing campaign itself. The point is not to get new players, but to pull in all the fans to make sure they purchase BF3, especially after buying the latest Madden, perhaps the latest NHL as well. Making sure they spend that much more cash on BF3 is the goal.

    Think of Operation Gridiron as the perfect segue. You still see the face of sports, but in army garb. BF3 therefore is not far off in your mind and, boom, you buy.

    Brilliant marketing campaign. Step 3, EA sits back in their seats, finger tips touching, says, “excellent.”

Leave a Reply