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Are you excited for Deus Ex: Human Revolution? Well then, you might be excited to hear that Square Enix has packed retail copies of the PC version with redeemable codes of the title for cloud gaming service OnLive. That is, unless you shop at GameStop.

Like a thief in the night, snatching your babies from their cradles, GameStop has surgically removed the codes from the cases of the highly anticipated title. Read on for the full story.

“Square Enix packed the competitor’s coupon with our DXHR product without our prior knowledge and we did pull and discard these coupons,” said a GameStop representative in response to inquiry on the missing codes.¬†Apparently, the brick and mortar retailer doesn’t like competition.

Never mind the legal implications of opening up sealed copies, grabbing what’s inside and selling them as new,¬†GameStop is protecting itself. The retail giant is currently beta testing it’s digital distribution platform, Impulse. With that and their recent acquisition of streaming technology company Spawn laboratories they’re positioned to compete with both Steam and OnLive with their own hybrid platform.

By the way, PlayStation 3 copies of Portal 2 come packed with free PC copies of the title on Steam. Make sure you snatch those up before GameStop gets wise and decides that Portal 2 is a Xbox 360 exclusive.

“Power to the players”, indeed.

[Source: GameSpy]

  1. Yeah gamestop is getting stupider every day. I love my local store cause I know the guys who work there. But the more asinine the company gets the more likely I am to take my business elsewhere.

  2. avatar A.W.

    unless they disclosed that they were doing that somewhere on the packaging, they are probably going to get in MAJOR trouble legally.

    As in class action.

    And yes, that is a complete cheeseball action. now joystiq is saying they are not selling it at all, which is a better approach legally, but just wow. What an asinine thing to do.

  3. avatar Ferahtsu

    I’m glad I stopped shopping at Gamestop long ago

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