Today the National Basketball Association (NBA) announced that it’s extending its partnership with both EA and Take-Two Interactive. These multi-year agreements ensure that both publishers have the rights to use NBA teams and players in their games, and to associate their game marketing efforts with the NBA license.
NBA global merchandising executive VP Sal LaRocca stated, “We have had successful and longstanding relationships with both 2K Sports and EA Sports. Extending our agreements with the top sports video game developers continues to maximize our presence in this category, while ensuring our fans the best selection of NBA video games.
Take-Two will be able to continue their NBA 2K series, plus they now have the option to developer other NBA licensed titles. The press release hints at possible online and mobile games coming from Take-Two in the future.
EA, on the other hand, is still working on an untitled NBA game slated to debut Fall 2010. The untitled game is being developed by EA Tiburon, the development house that was working on EA’s NBA Elite 11 before it got canceled. This extended partnership also allows EA to continue making NBA Jam titles.