Last week, we reported that Activision is killing off the Guitar Hero franchise “due to continued declines in the music genre.” While we’re certain that the folks over at EA and Harmonix are quietly celebrating, not everyone is so happy to see the music behemoth go the way of the dinosaurs.
RedOctane was the publisher that teamed up with Harmonix back in 2005 to make Guitar Hero I and II. They were subsequently acquired by Activision in 2006, and dissolved last year. Their former CEO, Kelly Sumner, doesn’t have the nicest things to say about Activision’s management of the franchise.
His words await you after the break.
“Not every game can be a billion dollar franchise, but maybe that’s what Activision wants,” Sumner added “I’d be surprised if they sold the brand as it’d prove to the world there is still a market for this product and show them up.”
“[Activision] tried to get too much out of the franchise too quickly. They abused it,” he said ”There’s no reason why Guitar Hero cannot continue. It’s a great product. My gut tells me there is still a significant market for Guitar Hero.”
I can’t help but agree with Sumner. Activision released NINE different iterations of Guitar Hero in 2009, and they’re complaining about the decline of the genre? Talk about market saturation. With business practices like that one can only wonder how long they can stay the top dog.