In light of Activision killing off the Guitar Hero franchise, John Riccitiello said some interesting things when he spoke at this year’s Goldman Sachs Technology and Internet Conference.
The EA CEO mentioned that “If you go back seven years, we were the leader. And we dropped the ball. Our IP deteriorated, our costs went up, and we didn’t really have an answer for the rise of digital. Need For Speed ended up flat on its back. That annual sequel thing got to us. That was a very tough business run. We just didn’t have the portfolio.”
Now if only EA could lighten up on the yearly sports releases, and give us more awesome stuff like Dead Space 2, Dante’s Inferno and the Medal of Honor reboot I’d be a really happy camper.