Now, it can’t be shiny if it hasn’t been launched yet. With that context, this article’s title is a misnomer. There are several reasons why, however, when amazon.com’s Appstore is launched, it will make Apple’s squint — if not from the shine, then from the sheer affront of invading its personal space to convert iPhone owners into Android enthusiasts. More after the jump.
Type in “developer.” instead of the usual “www.” before amazon.com and you’ll be greeted with the beta portal, which the company just opened to developers on Tuesday. Dig a little deeper by clicking on the blog link at the bottom and you can read the pitch. Can you guess which notable gaming publisher has most likely read it already?
Since December, EA Mobile has focused on building a gaming audience on the Android platform, riding the success it has been having on the iPhone with smash app hits the likes of Need For Speed Shift. The publishing behemoth’s mobile arm will most likely be on the forefront of amazon.com’s new app outlet given recent statements made by its VP of worldwide publishing. Why else should us gamers take note of amazon.com’s latest foray into the application market?
Up until now, those who wished to play on their Android devices had to purchase applications from the Google driven Android Market. While sufficient in trumpeting the more popular apps on the platform, Market also lets a good number of faulty apps slip through to the ire of many mobile gamers due to Google’s lax approval policies. Too many apps have been downloaded only to malfunction or simply crash upon loading.
According to Tech Crunch, amazon.com’s Appstore will have a more stringent approval process similar to Apple’s. This means Android device owners can expect better quality applications. As always, when there’s better quality, there’s a better chance more gamers will pay attention. Couple that with amazon.com’s stellar marketing expertise and the gauntlet has been thrown. Let the iStore – Appstore battle begin.