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It seems that now-a-days your game isn’t a triple-A title unless it has some sort of social media tie in. It should come as no surprise to gamers that EA’s next iteration of the Dragon Age series will be preceded by a Facebook minigame.

Dubbed Dragon Age Legends, this promotional strategy RPG is said to give gamers their “first taste” of the Free Marches, the setting of Dragon Age 2. According to EA 2D general manager Mark Spenner, “Dragon Age Legends will deliver a deep, sophisticated experience, and we will continue to delight gamers by adding new features and content far into the future.”
Apparently Dragon Age Legends will allow gamers to “take on challenging quests within an engaging storyline, earning loot, sharing rewards and growing their kingdom,” all while showing it off to you’re Facebook friends. The game is also said to feature character customization and some sort of leveling system.

If you guys are anything like me, you probably couldn’t care less about this Facebook game, that is until you hear about the freebies. That’s right, playing Dragon Age Legends will unlock items for your characters in Dragon Age 2.  As to what these unlocks are, your guess is as good as mine. As soon as EA releases some details, expect an update to this post.

Right now, EA has the beta for Dragon Age Legends slated to arrive sometime in January, with invites going out to gamers with EA accounts who use Facebook and subscribe to the Dragon Age newsletter.

What do you guys think about this? Is this something you’ll invest your time into? On a “bigger picture” level, do you think this is an effective way to market a videogame? Let us know what you think with a comment below.


  1. It will be a good way to kill a couple hours on a slow day thereby securing some unlocks for DA2. Beyond that I don’t see it serving much purpose at all. These social media games etc really don’t help sell games in the least they probably just plan to sucker in a few people to playing it regularly so they can later add a “content fee” for extra stuff to do in it after release.

    • I agree with you man, but to play Devil Advocate: Why bother with this kind of thing then (if it’s not going to pull in new gamers.) I mean, EA had to devote time and money to make this.

    • Well for one thing the whole system, tools, and business model already exist for this kind of game. Look at the Adventure Quest thing for example, it is the same concept except much uh larger and not tied into facebook. When you also consider they have the graphic resources from the DA:O facebook game they can just recycle for the most part it seems like a solid way to make a few extra bucks on the side for very little risk or investment of time/money.

      There are people who play these things the simple fact that so many of them exist proves it. Just the target isn’t people buying DA2, it is kids, bored facebookaholics, people looking to kill 10 minutes on a lunch break etc.

    • Agreed. If I’m not mistaken, the FB game is under the realm of the community manager. The whole goal of the FB game and the Twitter giveaway is to generate hype and site traffic.

      More hype = more aggressive sales. I say more aggressive because I’m not too sure it’s going to ultimately generate more sales. Maybe just faster sales.

      However, more site traffic = more chance a Dragon Age fan is going to come across ads for Medal of Honor, Sims and Need for Speed which are prominently displayed on their front page at the moment. And hopefully they like one of these games enough to put a second item in their shopping cart.

      All about the Benjamins, I’m afraid. Well, at least IMO.

    • avatar Shubhash

      This uses amazing color! I’ve been whiactng your work for some time now, and you continue to outdo yourself, tat after tat. Awhile back, someone asked where to find the tiger 1/2 sleeve seen on Miami Ink. You worked on an 18 year-old with a very protective mom. For that person, it’s on season 5, episode 5: Garver gets Commissioned.

  2. avatar Kana

    Newer games won’t run on the school’s ctmoupers so for those types of games you would need your own computer. However it would be probably be possible at an event to use someone else’s computer for a game or two. It can make it harder to play newer pc games because everyone needs ctmoupers.

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