It seems that now-a-days your game isn’t a triple-A title unless it has some sort of social media tie in. It should come as no surprise to gamers that EA’s next iteration of the Dragon Age series will be preceded by a Facebook minigame.
Dubbed Dragon Age Legends, this promotional strategy RPG is said to give gamers their “first taste” of the Free Marches, the setting of Dragon Age 2. According to EA 2D general manager Mark Spenner, “Dragon Age Legends will deliver a deep, sophisticated experience, and we will continue to delight gamers by adding new features and content far into the future.”
Apparently Dragon Age Legends will allow gamers to “take on challenging quests within an engaging storyline, earning loot, sharing rewards and growing their kingdom,” all while showing it off to you’re Facebook friends. The game is also said to feature character customization and some sort of leveling system.
If you guys are anything like me, you probably couldn’t care less about this Facebook game, that is until you hear about the freebies. That’s right, playing Dragon Age Legends will unlock items for your characters in Dragon Age 2. As to what these unlocks are, your guess is as good as mine. As soon as EA releases some details, expect an update to this post.
Right now, EA has the beta for Dragon Age Legends slated to arrive sometime in January, with invites going out to gamers with EA accounts who use Facebook and subscribe to the Dragon Age newsletter.
What do you guys think about this? Is this something you’ll invest your time into? On a “bigger picture” level, do you think this is an effective way to market a videogame? Let us know what you think with a comment below.