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Last week Sega producer Takashi Iizuka made the bold claim that Sonic Colors would not fall victim to the dreaded Sonic Cycle. With an exciting trailer, gameplay seemingly ripped straight from the brilliant Sonic Unleashed daytime stages, and a bright, cheery aesthetic reminiscent of Super Mario Galaxy, it was easy to believe Iizuka’s words. However, maybe someone at Sega should quiet the guy down before his mouth jeopardizes the title’s success.

In a recent interview Iizuka told British retailer GAME that Sonic Colors is not for core gamers, and has some pretty interesting ideas about who plays Sonic titles. His startling words await you after the break.

When asked about difficult controls and speed issues that recent Sonic titles have featured, Iizuka revealed that Sega is “intending Sonic Colours to be played by children of probably between six and twelve years-old.”

Iizuka told the British retailer that the game was designed with fun in mind, and consequently was built with controls that everyone can enjoy. “So, it’s not really a game for the core gamers. If you take the rail grind, it’s something that’s fast, not difficult but is fun to do and looks great. It’s about making a game that’s right for the core audience of the game.”

The interviewer inquired as to whether Sega believed that this would alienate or split their potential audience. Iizuka believes “that there are two types of Sonic players”. One is the type of person who has played since the Genesis, and for them Sega has created Sonic 4.

The second type of Sonic player is someone who has “played 3D Sonic games and felt that the game was too difficult. Sonic Colours is the game for those types of players. It’s still a 3D Sonic game but the controls are more user-friendly; it’s an easy to pick up and play type of game.” Between Sonic 4 and Sonic Colors Sega believes they are addressing these two separate demographics.

Way to alienate your fan-base, Sega. While those demographics may exist, they are certainly not mutually exclusive. It is incredibly insulting that Sega thinks of hardcore gamers as masochists rather than people who just thoroughly enjoy games. Perhaps, they should stop thinking about catering to particular audiences and start thinking about making a great game that can appeal to everyone.

  1. Admittedly, we already knew market segregation was killing the music industry (nowadays the Rolling Stones would be too general to get airtime), but I had been hoping the same thing wasn’t happening too badly to the games industry.

    You think maybe this guy is spouting what he thinks is real, or is this actually part of Sega’s market strategy? Either way, someone is getting thoroughly bitched at.

  2. I don’t get what the problem is here. I mean, weren’t most of the people who fell in love with the Sonic series from the Genesis era between the ages of 6-12 at the time? Just who the hell are we to act so condescending about Sega making a Sonic game aimed at that age group now?

    Sonic fans think that Sonic games are made just for them. I bet that even if Sonic 4 OR Sonic Colors is good, the hardcore fanbase will shun them. Sonic games may have been bad for a long time; but, it’s that extreme negativity at even the slightest hint of news that defies expectations that will prevent Sonic from even being the force that he once was in gaming.

  3. Maybe it is just be but the early sonic games (1-2) never felt that hard. Are you telling me they were not designed for “core gamers”?

    • It was you as it was I. As a child, I would beat Sonic 2 on a daily basis. My most recent attempt was fun and successful up until I reached metal sonic, whose attack pattern I have completely forgotten, resulting in a eventual game over.

  4. A majority of the enthusiast press and those that read it would probably strongly align themselves with the “core” market. Sega telling the press that this game is not for core gamers, but rather for children is effectively telling everyone that is reading not to bother with it.

    If they are designing it to be easier and more marketable towards children the game could still very well be great, but shooting yourself in the foot by telling a large portion of gamers that the game isn’t for them is just bad business.

  5. avatar John Jr Sallemi

    Actually, I like all types of Sonic games. From Sega’s Genesis to Dreamcast and when Sega went to Gamecube to now: Wii. I hope Sega makes a good game like Sonic Colors for the 3DS!

    • avatar Sonic Mc

      HOW CAN YOU LIKE THE GAMES AFTER SONIC ADVENTURE 2?! Even though you do like the games under that. BUT HOW?! I always hated Sonic Unleashed. It was the easiest game I played. I beat it ONE DAY! Sonic Mc, OUT!

    • avatar Rocio

      When we look at the marketing asepct: The name should suit the demographics (male, 13 to 30 y.o.), check youtube. I imagine new/young teen gamers to creative minecraft players to more mature people who played TLoZ: Orcarina of Time in their younger days. The age of the gamers span over a wide number of years I think we need to find something in the middle here. Names like “Little Cube Adventures” would probably decrease number of gamers, it’s too sweet and in the other hand something like “Hexahedron” and other insanely complex (portmanteau-)words would scare the younger crowd away.I’ve seen a lot of good names, but there are already sites for them like Bitventure (awesome portmanteauword by the way), Boundless and many other which are copyrighted more or less.BitBrawl and Kingdom Cube are good names, that suit the demographics, HAVE NO WEBSITE YET, describe the game and contain alliteration for the poetic justice. I am normally not a thumbwhore, but like if you agreeOr give me a reply and some critics (good or bad)Thank you for your time!

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