Today Microsoft announced, via Larry “Major Nelson” Hryb, that it will increase subscription prices for Xbox Live Gold. According to the announcement, these price hikes will go into effect November 1, 2010.
In the U.S., the prices will increase as follows:
1M Gold: $7.99 -> 1M Gold: $9.99
3M Gold: $19.99 -> 3M Gold: $24.99
12M Gold: $49.99 -> 12M Gold: $59.99
Those of you who live outside the U.S., don’t think you’re getting off the hook. Canada, Mexico and the U.K will all see price increases as well.
Obviously a large amount of gamers are upset about this. Electronic Entertainment Design and Research (EEDAR) vice president of analyst service Jesse Divinich justified the increase by saying, “When taking into account for inflation ($50 in 2002 is roughly $60 in 2010) and the additional services available to Gold subscribers in 2010 [...] a $10 price increase still represents an incredible value to consumers.”
Personally I think this is BS. I have subscribed to XBL gold in the past, but currently do not have a gold account. Maybe it’s the hardcore PC gamer in me, but I still feel funny paying for the ability to play games online. With this recent price hike, chances are my 360 will be for local multiplayer only.
What do you guys think about this? Does Divinich’s reasoning convince any of you? If not, why do you think Microsoft increased the price? Let us know what you think by leaving a comment below.