Recent figures unearthed by Newzoo – specialists in tracking video game statistics – suggest that almost a third of gamers don’t pay for games. Apparently, 30% of us never pay to play, a figure which applies to all platforms, whether PC, mobile, handheld or, perhaps most surprisingly, console.
According to Newzoo, the freebie-loving gamers amongst us are getting their digital fix by taking advantage of cost-free methods, such as borrowing games from friends, enjoying ‘Lite’ versions of apps, demos and the multitude of free games on sites like Facebook.
Although it would be easy to blame the tight purse strings on the recession, Newzoo informs us that the trend began long before the economy bit the dust, accrediting the freeloading to the growth of online gaming (and subsequently to online game trials), which now generates a third of US games revenue.
Personally, I find the figures a little dubious, however – obviously the world of PC gaming is heavily affected by online games, as well as the ease of downloading and cracking software, but surely the percentage would not be the same for console users, and the same goes for the casual iPhone gamer?