Today, in a surprise move, Halo developer Bungie announced that is has partnered up with publisher Activision for an exclusive 10 year deal “to bring Bungie’s next big action game universe to market.”
According to the agreement Activision is granted worldwide publishing and distribution rights for all future Bungie titles based on a new unannounced intellectual property. It is important to note that, while Activision will handle publishing, Bungie will remain independent and will have full control over this illusive IP.
Bungie president Harold Ryan said, “We chose to partner with Activision on our next IP because of their global reach, multi-platform experience and marketing expertise. From working together over the past nine months on this agreement, it is clear that Activision supports our commitment to giving our fans the best possible gaming experiences.”
An ecstatic Thomas Tippl, Activision Blizzard COO, stated: “Bungie has developed some of the most compelling and successful games, multiplayer experiences and thriving fan communities, and this alliance underscores our long-standing commitment to foster the industry’s best creative talent. Our unprecedented partnership with Bungie will enable us to broaden our pipeline of exciting new games as we continue to strengthen our industry position and pursue long-term growth opportunities.”
Personally I don’t know how I feel about this deal. Activision has been getting a pretty bad rap as of late, and I’d hate to see Bungie suffer the same fate that Infinity Ward met. On the other hand, Activision is one of the largest publisher in the world with a wealth of resources and the ability to make or break a blockbuster title.
What do you guys think? Is this a smart move for Bungie, or will this deal come back to bite them in the ass? What about Activision? Do you think the publisher is taking a risk by signing up with a developer who is really only known for one franchise?