This is the first thing from the mostly ridiculous Dante’s Inferno ad campaign that I’ve seen yet that makes me care about the game. Why? Bill Withers’ “Ain’t No Sunshine.” Makes up for the fake protesters, the fake game, and encouraging game geeks to molest booth babes.
It wasn’t the only cool game-centric commercial from Super Bowl XIV; there was also this ad for the new Prince of Persia: The Sands of Time movie:
Still, when you spend more money on one thirty-second commercial than the entire Gamer Limit staff will earn in their lifetimes – combined – you’d better do something incredible. People might even buy Dante’s Inferno now when it drops on Tuesday. That is, if EA can fight off a little title called Bioshock 2.