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Avatar was a technological revolution; it brought the aspect of 3D in movies from a gimmicky add-on to the forefront of the future of movie going. Too bad the same can’t be said about the licensed game.

In an effort to not continue to release games that suck, Ubisoft announced today that they plan to spend less on licensed products as they have done in the past. It makes sense, since their efforts at making movies are far superior.

With Avatar: The Game “only” selling an estimated 2.5 million units, which is about half of what Ubisoft was actually expecting, CEO Yves Guillemot states that “our plan is to take more care of our high end franchises, we will leave less place for licensed games…it doesn’t mean we will stop but we’re going to spend less in licenses in the future.”

Lets hope that this means we’ll see some more of the infamous Beyond Good & Evil 2, and not another sequel to the Rabbids franchise.

Source: Joystiq.

  1. This also translates to me as “less development of something new and more of the same”. Guess it’s a double edged sword.

  2. I’d settle for “more of the same” instead of more movie based games

  3. EA had the same tactic, paid off pretty well for them.

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