In a recent interview, Activision Blizzard CEO Bobby Kotick has some choice words regarding the publisher’s use of the Spider Man IP.
Kotick stated, “Our Spider-Man games have sucked for the last five years. They are bad games. They were poorly rated because they were bad games. We went away from what is Spider-Man. It’s about web-slinging. If you don’t do web-slinging right, what is the fantasy of Spider-Man?”
Kotick made this statement when discussing the merits of kids and movie-based games. He had “one of those wake-up calls” when Blizzard executives asked why Activision was hoping a “kids game” would achieve an average review score of 80.
“The producers said, ‘Well, it’s a kid’s game, you don’t get the best ratings on a kid’s game because reviews aren’t going to review them as favorably, so if you look at them objectively an 80 is actually a good rating for a kid’s game or movie game,’” said Kotick. “I remember walking out of the meeting saying, ‘Why would we make an 80-rated game?’ Even adjusting for genre. I was thinking that when we did the great Spider-Man PlayStation game, we got a 95 rating. You can make a great game.”
While this may not be the most pressing news story today, it does shed some light into the videogames making process. Maybe I’m just naive or idealistic, but I always assumed that when a developer makes a game it would make the best game they can with the allotted resources. I never would have imagined a step in game development where a bunch of suits, sitting in a board room, discuss what Metacritic rating their game should shoot for. Do you guys think that this is an important issue, or am I just making something out of nothing?