
Square Enix has always kept the box art for their Final Fantasy games fairly simple, but none more so than for the upcoming Final Fantasy XIII. Just released today, the entire cover is nothing more than a modeling photo of the game’s main protagonist, Lightening.
One thing that definitely catches my eye is the fact she’s wearing almost nothing below her waist. I can’t get the feeling out of my mind that Square Enix is going with the old “sex sells” marketing trick. I personally think they could put a picture of a pink bunny on the cover and the thing would sell 10 million copies, but what do I know?
To see full images of both the PS3 and Xbox 360 box art, hit the jump.


Kevin Miller
360 shows more leg but the PS3 version will undoubtedly be superior
December 1st, 2009 at 11:28 am
Cedge
Final Fantasy box art, “simple”? You think so? Sure, in Japan, they’re usually just white walls with just the logo, but in the West, they’ve remained fairly lavish, since the US release of VII. Just look at XII’s lush movie-poster-esque design, or VIII and IX’s wide character line-up covers. I’d hardly say they’ve always been “simple.”
I also find criticizing the box art as a “sex sells” gimmick to be fantastically over-sensitive.
December 1st, 2009 at 11:39 am
Jordan Garski
I really dont think this even comes close to FFX-2’s ’sex sells’ concept
December 1st, 2009 at 12:38 pm
Chris Carter
FFX-2 was more “girlpower” than skin.
It was also more of a travesty than a game.
December 1st, 2009 at 12:40 pm
Jimmy Lofton
I don’t see where this resembles the “sex sells” marketing technique. This cover is more simple than at least the last 5 Final Fantasy games that was released in the US. To me it seems more like throw up “BS headline” to get more readers technique than the “sex sells” technique going on here.
December 1st, 2009 at 2:02 pm
Elsa
The clothing (or lack of) and the C cups just don’t seem to match the 15 year old face she has.
FF games have always bothered me a bit this way… the faces seem so very young, but the bodies and attire much older. It seems somehow awkward to me.
December 1st, 2009 at 2:13 pm
Sean Patrick Carey
I don’t understand — when did Tidus get breasts?
December 1st, 2009 at 2:41 pm
Shawn Evans
@Sean: My thoughts exactly.
December 1st, 2009 at 3:53 pm
Jordan Garski
@Chris Carter
“FFX-2 was more “girlpower” than skin.”
Have you forgotten Riku’s outfit in that game?!
December 1st, 2009 at 7:26 pm
Ferahtsu
mmmm digitally illustrated inner thigh
December 1st, 2009 at 11:14 pm