Not so long ago, there was a small amount of uproar surrounding the UK price point of Activision’s imminent success Modern Warfare 2. However, all is not doom and gloom over in these sunny shores as Sainsbury’s step in offering a somewhat ludicrous price. That’s right, £26 for a potential game of the year.
A similar move was taken by supermarkets with the release of Fifa 10, earlier in the year. Can supermarkets actually make a profit from these tactics? Does that fact matter as you’ve already stopped reading to rush out and buy this game, or are merely nodding to yourself thinking “those crazy Englanders!”