For the past week, 2D Boy has been promoting a birthday sale for their celebrated title, World of Goo. The results are in, and surprisingly, the sale was such a huge success that they’re extending the promotion until October 25.
The birthday sale allows PC, Linux and Mac fans to purchase the game for a price of their choosing. If you failed to get your copy, there’s still time. Don’t be a cheap, lazy bum.
On their website, they set up an outline portraying every intricate detail about the marketing scheme. Since the sale started, roughly 57,000 copies have been sold, and this is largely contributed to us at Gamer Limit.
“One thing we can say for sure, is that a large reason this experiment generated so many sales, is the huge amount of press and blog coverage it got.”
Now that we’ve accepted the award, I want to take the time to highlight some of the fine points. The average price of game came out to $2.03 a copy. Of that amount, Paypal garneshed about 13% of that. I’ll let you speculate that number and determine whether its worth it or not. Similarly, as the sale progressed later in the week, people began paying more for the game.
Surprisingly, this had a tremendous ripple affect raising its STEAM sales 40% relative to the previous week. On a survey, the majority responded “That’s all I can afford right now” with a very close “I like the pay-what-you-want model and wanted to support it” right behind it.
Although the experiment is only about a week old, this seems to have had a very positive impact on both fans, the middle man and the developers. Maybe we’ll start seeing a new trend in the future?
You know the saying, “You can’t buy that for a dollar”? Well, I did and so should you. So suck it.
Source: 2D Boy Outline