It seems that the Australian games industry has weathered the economic storm far better than the European, and United States markets.
Tom Crago, Tantalus CEO, and president of the Game Developers Association of Australia, sat down with GamesIndustry.biz to discuss how the Australian market has fared in these tough financial times.
Read on to hear what he had to say.
“We’ve been relatively resilient – certainly we’ve felt the effects of the downturn, and I’m sure most Australian companies are finding it more difficult to procure pay-for-service work than in the past. But we’re weathering the storm – with the exception of Pandemic closing, there have been no casualties in the Australian market.
From the perspective of a lot of companies I know it’s been an opportunity to fine-tune their sales processes as they’ve had to become more competitive, in order to win the types of jobs that they’ve become accustomed to.
So absolutely a tougher time, but ultimately we’re hanging in there.
We’re probably travelling a little better, actually [than the US and Europe], although it must be remembered that we’re a much, much smaller market.”