Imagine that you are Bungie studios, creator of one of the most well known highly acclaimed game series of all time. Now imagine that you have a new title in that series coming out soon, and you need to decide how to market it. You could probably save a lot of money and simply get away with a short commercial that shows a couple seconds of game footage, followed by the title of the game in huge letters. That would most likely be enough to sell millions upon millions of copies of your new highly anticipated game.
Or, you could instead spend tons of money to create a live action commercial, featuring good enough special effects to pass for any low budget sci-fi movie. Apparently Bungie chose the latter, as is evident in their most recent Halo 3: ODST marketing video. Hit the jump to see this incredible trailer.
I honestly can’t think of any other game that has tried to recreate its gameplay in a live action trailer. I’m sure there is one out there, but right now nothing is coming to mind. What I do know is Bungie is going above and beyond what it needs to do to market this title. Don’t you think that any game with the name “Halo 3″ on it sells itself? Apparently Bungie doesn’t think so.
Halo 3: ODST releases exclusively for the XBOX 360 on September 22, 2009.