With the Playstation 3 Slim only days from release, Sony has already revealed that the new console will be hard pressed to make a profit on hardware sales alone.
Sony knows all about losing money on console sales; when the original Playstation 3 was released, Sony lost money on each and every console sold. Of course, things have turned around since then, but with the impending release of their diminutive product, Sony once again faces the knowledge that early takings are going to stutter.
Hit the jump to hear what Sony executive Kaz Hirai had to say on the matter.
In an interview with The Times, Kaz Hirai responded to the question of whether Sony was losing money on the Playstation 3 Slim:
“If you’re just talking about the hardware alone, the quick answer is yes. That makes good headlines, but I don’t actually know that that’s the true nature of the business that we’re all in, whether it’s PlayStation, Xbox or the Wii. I think the better indicator is to look at the business as a whole platform, to ask: are you profitable in terms of the hardware, software and peripherals. And the answer to that question is yes on a gross profit level since the last fiscal year.”