Achievements have become a part of gaming culture. Milestones such as Gears of War‘s “Seriously…” or Left 4 Dead‘s “Zombie Genocidist” have become badges of honor for many gamers. Yes, I killed 53,595 zombies. Here’s my proof!
And iPhones, like them or not, have actually become a viable platform for both game and software developers. Apps such as facebook, MySpace, and Twitter have kept millions of people connected to each other 24/7.
Booyah said, “Here’s a crazy idea: let’s combine these two things!”
The skinny: Booyah, a company formed by former Blizzard employees, released an app today that lets you track your achievements in real life. There are currently 108 categories (with more to be added in the future, perhaps?), ranging from “Causes” to “Fitness,” and you use a combination of facebook friends and Twitter followers to “level up in life.”
First off, you design your avatar – a little spaceman-looking guy that will grow and evolve with you. He starts off simple, but every time you achieve something great (or even something small), he will become further customizable. What do you do to achieve? Simple: you go out and live your life better than you did the day before.
Achieve a new personal best at the gym? You earn an achievement. You mark it down in your new Booyah Society app, and it tells all your friends.
Recycle your cans? Achievement.
Help your facebook friends better their lives? Achievement.
The global community this will produce will be amazing. Facebookers, Tweeters, and iPhonies the world over will now be able to achievement-whore together! Everyone who doesn’t own a 360 will finally be able to appreciate what all the fuss was about.
When you achieve something, you have the option of setting it as a “public” or “private” post. That is, the world can see it, or just your hand-chosen friends can see it. Also, Booyah Society (or BS, as a I like to call it) can automatically update your facebook status and Twitter feed with each new achievement.
The achievements also earn you credits. According to the developers, there is a plan for these credits, but it’s not quite in place yet. Still, it’s nice to know that you’ll eventually be rewarded for feeding the homeless or exercising more than once a year, right?
The goal of the whole Booyah Society is reinforcement. When you earn immediate praise for doing something good (for the world, for yourself, for others), you’re more likely to do it again. It’s like a global version of Pay It Forward. It also contains hints of objectivism - the philosophy built around the belief that doing what’s best for yourself makes the world in general a better place.
What a concept.