Activison has today announced that Modern Warfare 2, the highly anticipated sequel to one of the most acclaimed first person shooters, is now set to launch at a higher RRP of £54.99, admist growing cost pressures.
Exchange rates and increasing development costs were cited for the publisher’s decision, and it is said that other publishers may follow suit when it comes to major releases this Christmas.
“Exchange rates between the Euro and the pound are making it very difficult for publishers to show an acceptable operating margin in the UK,” Ian Curran of THQ stated.
“Also, development costs for next gen software has increased at a time when the take-up on these machines is slower than expected and therefore the opportunity to sell more units is limited. The increase in cost of goods due to the weak pound has added to this burden, and therefore something has to happen to ensure publishers’ return on their investment.”
Just what we wanted to hear during the recession, really. How do you the consumer react to this bombshell?