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Making a rather bold statement to the Times UK, Activision leader-man Bobby Kotick hinted that the biggest publisher in the world may have to leave this hardware generation’s third-placer without a price cut. Said Kotick:

“I’m getting concerned about Sony; the PlayStation 3 is losing a bit of momentum and they don’t make it easy for me to support the platform. It’s expensive to develop for the console, and the Wii and the Xbox are just selling better. Games generate a better return on invested capital on the Xbox than on the PlayStation…They have to cut the price, because if they don’t, the attach rates [the number of games each console owner buys] are likely to slow. If we are being realistic, we might have to stop supporting Sony.”

A very bold statement, indeed, considering current trends toward multiplatform support. However, no one can argue that Sony’s been struggling. At this point, though, the real question is exactly how much they can afford to lose. After all, the former industry leader has been consistently taking losses with every console sold, even at the current price point, and a cut would only twist the knife.

Now, if you’ll excuse me, I’m going to count the Activision-published PS3 games on my shelf.

  1. While this will unfortunately generate a lot of fanboy rage for Activision, they’re a business that ultimately needs to look after itself. I hope this doesn’t come to fruition, however, because if more publishers start doing this, you can kiss the Playstation 4 goodbye, which will make me a sad panda.

  2. Weirdly enough, in one fell swoop, incorporating a blu-ray player into the console has simultaneously ensured a successful future for blu-ray, whilst slicing the throat of their own console!

  3. It’s nice to hear a big name stand up against the PS3 price tag. It’s just way too expensive. As much as I want one, I can’t even find a used one for a decent price. If Sony doesn’t do something soon, then it sounds like it is going to Dream Cast itself (it’s not everyday I get to use that statement).

    Nice statement, I love the irony.

  4. Yeah. I wanted a PS3, but I can’t justify buying it with its current price, especially when almost every big game released is on 360 as well.

    But hey! Maybe if the PS3 flops, they’ll make a quaint gaming console based on a gimmick that appeals to casual gamers until they get a return on their PS3 investments. It could happen, right?

  5. I’d be very surprised if this actually came to fruition. However, stranger things have happened.

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