Making a rather bold statement to the Times UK, Activision leader-man Bobby Kotick hinted that the biggest publisher in the world may have to leave this hardware generation’s third-placer without a price cut. Said Kotick:
“I’m getting concerned about Sony; the PlayStation 3 is losing a bit of momentum and they don’t make it easy for me to support the platform. It’s expensive to develop for the console, and the Wii and the Xbox are just selling better. Games generate a better return on invested capital on the Xbox than on the PlayStation…They have to cut the price, because if they don’t, the attach rates [the number of games each console owner buys] are likely to slow. If we are being realistic, we might have to stop supporting Sony.”
A very bold statement, indeed, considering current trends toward multiplatform support. However, no one can argue that Sony’s been struggling. At this point, though, the real question is exactly how much they can afford to lose. After all, the former industry leader has been consistently taking losses with every console sold, even at the current price point, and a cut would only twist the knife.
Now, if you’ll excuse me, I’m going to count the Activision-published PS3 games on my shelf.