People may have to find another way to defend themselves in their second lives. TASER International, Inc., developers of the electric stun guns, are bringing a trademark infringement lawsuit against Linden Lab, developers of the virtual world, Second Life, under the US District Court of Arizona. Jump to find out why.
TASER contends that its product being sold virtually may associate the name with less than respectable activities and wants $75,000 in damages. In all fairness, their issues are in the identification of their brand with the shadier, Grand Theft Auto side of Second Life where virtual sex and drugs are a natural part of the experience.
It’s interesting that virtual property and consumerism has started to bleed into reality. One can’t help but wonder when the Second Life avatars will have to stop blowing their nose on “Kleenex” and start using tissue paper.