Sony Computer Entertainment Europe has struck a deal with Target Entertainment Group, GamesIndustry relates, for the development of a wide range of PlayStation products.  Ranging from toys and stationery to food and housewares, the spate of IP tie-ins will be hitting Europe and Australasia (that’s southwestern Oceania for the less geographically inclined) in the not-too-distant future.

Speaking on the agreement with TEG, Stephanie Freeman, SCEE’s licensing and peripherals manager, remarked that ‘[m]any of Sony Computer Entertainment’s first party software titles and characters are now recognised by millions of people around the world – from the legendary Ratchet and Clank through to the iconic Sackboy from LittleBigPlanet‘.

‘We really want our consumers to have the ability to interact with our brands and characters in ways other than just on screen. We feel Target Entertainment has the vibrancy and experience to help us do this successfully.’

While one would be hard-pressed to escape the impression of an industry casting about for additional sources of revenue after a rough year, I have to confess that the prospect of Helghan-themed cuisine is oddly intriguing.

Source: GamesIndustry (by way of The Escapist)