So you know how you can go to one of those Red Box kiosks and rent a movie for a buck? Well now Gamefly is letting you do the same thing for PS3/ 360 games at $2.49 and Wii games at $1.99 a day. Looks like someone is trying to give the brick and mortor rental stores a run for their $9-a-rental money.
The first locations to receive these kiosks are college campuses. I guess GameFly knows who can’t afford purchasing games brand new.
“The kiosk program is a way to extend the GameFly universe into the physical world,” says co-founder and senior vice president of business development and content, Sean Spector. This is an interesting strategy, keeping in mind that businesses like Blockbuster are trying to extend from the physical world into online.
Spector goes on to say that, “Gamers want to play a new game in the first couple of days, and daily rental allows people to try a game out.” After gamers are done “trying out” a game, GameFly is offering a “keep it” feature that is similar to their mail-rental service.
This all appears very convenient, however, when renting a movie for $1 the value comes from completely viewing the film in the same night. With video games, it takes several more nights to complete the 20+ hours of content an average game offers, and that’s not even including multiplayer. So no matter whether you rent from a kiosk or a rental store, it seems you’ll end up paying about $9 anyway to do more than “try it.” “Trying it” is what demos are for.
Anybody agree with me, or on the contrary think this is pure brilliance?
Source: Daily Toreador