It seems the economic situation isn’t all that bad if your on the top of the food chain.  The world’s largest video game publisher, Activision, is looking to take advantage of companies that have been severely wounded by the recession.  They plan to perform buyouts and “fill holes” in their software lineup by acquiring new IPs.

In a recent interview with Activision’s Mike Griffith, the company president said, “The combination of Activision holding a fair amount of cash and presumably prices being depressed, not only for publicly traded companies, but also likely for new intellectual property licensing rights, should certainly create opportunities.”

Though they have the means, it doesn’t look like Activision is looking to whip out the ‘ol checkbook and start monopolizing just yet.  Griffith also said, “we won’t rush to judgment just because we have cash. We will be very disciplined.”

This is interesting news, considering the company’s recent statement that they are looking to exploit cash cow franchises that can benefit from annual titles.  Perhaps by “filling in holes” in their software lineup Activision will actually try putting stock in a game that doesn’t end with “Hero” or “of Duty.”

Source: Bloomberg