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Valve revealed in an interview yesterday that they have a much ‘respectable’ approach when it comes to video game piracy.

The final sacred cow that Holtman took a stab at was the issue of piracy. “There’s a big business feeling that there’s piracy,” he says. But the truth is: “Pirates are underserved customers.”

“When you think about it that way, you think, ‘Oh my gosh, I can do some interesting things and make some interesting money off of it.’”

“We take all of our games day-and-date to Russia,” Holtman says of Valve. “The reason people pirated things in Russia,” he explains, “is because Russians are reading magazines and watching television — they say ‘Man, I want to play that game so bad,’ but the publishers respond ‘you can play that game in six months…maybe.’ “

I’m not sure if my usage of ‘respectable’ is the best word for this case, but nonetheless it’s nice for a change to see a company trying to find ways to turn pirates into loyal customers instead of alienating them.

Source: GameDaily

  1. avatar Ricky

    Well, It’s nice to see that somebody has a friendly demeanor towards something that’s ruining entertainment as a whole.

  2. avatar Jiganet

    Well for example here in Colombia genes take to much time to come, like for example ps3 games we are waiting just now little big planet, resistance 2 and far cry haven’t come yet, and the average cost of those games in stores are from 90 to 110 US dolars.

  3. avatar DeadlyDevil666

    I actually lol’d at that article, lol. Pirates are not ruining anything… they are still making a fortune.

  4. avatar Zakia

    I’m not sure if they mean that pirates are people that want games that are not in their reigon, but that’s what I get. Don’t shoot me for pirating JRPG’s, please. I hardly see a fault when people pirate overseas, because they ARE “Underserved customers.”

    I think the US gets games too early and Japan gets too many exclusives. Take a example: Earthbound. It did terribly in the US but went over quite well in japan. The devs saw no market in the US and left. Now people are stealing M3, which is technicaly no loss exept for the fact that if a translated version came to america, there probably would be a free equivalent.

  5. @DeadlyDevil666
    Tell that to the makers of World of Goo, who had an estimated 90% piracy rate. It’s not the big wigs that are effected as much here, it’s the little software developers.

  6. The world of goo incident was a F***ing travesty, and if you really turn your nose up at piracy DeadlyDevil, you’re part of the problem.

    The PC gaming market is freaking dwindling, it’s a shell of its former self and that is all because big wig companies don’t want have to fight piracy in order to make money off of THEIR products.

    Yes they’re still making a lot, but games are expensive to create, and if we want new ones, STEALING them is not the way to go about getting that. Ignorance…

  7. When I read this article I was very impressed. Any company can whine about how people aren’t paying for their hours of brainstorming, developing and marketing. It takes a really bright, understanding company to make the statements that Valve did.

    I will definitely use them as my primary PC game license provider in the future.

  8. avatar @Seth

    Seth, your a textbook example of why they’re doing this. I think this is more of a marketing ploy than anything. After gamers read this statement by Valve they tend to look at them in a more positive light. Take the following statement for example:

    “I will definitely use them as my primary PC game license provider in the future.”

    I think that’s a textbook example of what they’re looking for.

  9. Yeah, I was a business major so I know what you are talking about. It is more than just the statement alone that intrigues me about their service, I was just trying to stick to the main point of the article.

    The fact that I can get games for $10 cheaper by going without the box and manual is nice. All that matters is that I have the license to play the game. I don’t need anything tangible.

    Also, while I am generally extremely skeptical about businesses it’s not guaranteed that the valve spokesman was not being sincere in his words. Of course, if he was not it certainly wouldn’t be a shocker, as you mentioned.

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