Valve revealed in an interview yesterday that they have a much ‘respectable’ approach when it comes to video game piracy.
The final sacred cow that Holtman took a stab at was the issue of piracy. “There’s a big business feeling that there’s piracy,” he says. But the truth is: “Pirates are underserved customers.”
“When you think about it that way, you think, ‘Oh my gosh, I can do some interesting things and make some interesting money off of it.’”
“We take all of our games day-and-date to Russia,” Holtman says of Valve. “The reason people pirated things in Russia,” he explains, “is because Russians are reading magazines and watching television — they say ‘Man, I want to play that game so bad,’ but the publishers respond ‘you can play that game in six months…maybe.’ “
I’m not sure if my usage of ‘respectable’ is the best word for this case, but nonetheless it’s nice for a change to see a company trying to find ways to turn pirates into loyal customers instead of alienating them.